12th Annual Pink Zone Game Set for January 20

Cristina Centeno escorts a survivor during last year's game

Nov. 18, 2011

Visit the Official Siena Athletics 2012 Pink Zone Page

LOUDONVILLE, N.Y. - Arguably the most anticipated game of its season year in and year out, Siena Women's Basketball will hold the program's 12th annual Pink Zone game presented by Berkshire Bank on Friday, January 20 when the Saints host Fairfield at 7 p.m. at the Alumni Recreation Center. The Saints raised a record $20,650 for the Capital Region Action Against Breast Cancer (CRAAB!) last season and have set a goal of $25,000 for this year's event.

"We are extremely excited and greatly looking forward to hosting this special game again this year," said head coach Gina Castelli. "The support for this great event over the years by the Capital Region community has been tremendous. It is my sincere hope that everyone will get involved and help us reach our goals this year as we look to help fight the battle to defeat breast cancer once and for all."

Prior to the game, a special reception will be held at 5 p.m. for Pink Zone Honorary Committee members. The reception includes food and beverage and a special meet and greet with Siena players and coaches. Cost to join the "150 in the Zone" Honorary Committee is $50 which includes a ticket to the game with proceeds benefitting CRAAB!

Just before tip-off the Saints will hold a special survivors recognition honoring local breast cancer survivors on to the court recognizing their courageous battles against the disease.

Siena players will once again wear custom made pink uniforms and all fans are encouraged to wear pink to the game in an attempt to "Pink Out" the ARC.

Additionally, four exceptional team players in the Capital Region's battle against breast cancer will be recognized for their efforts as the 2012 "Power Up the Pink" awardees. They include the President of New York Oncology Hematology Dr. Nini Wu, Rumors Salon and Day Spa founders Marri Aviza and Lisa Norgrove and Siena College student Nicole Cochetti.

CRAAB! will have tables and displays set up around the gym with vital information on the fight against breast cancer and there will also be a silent auction and raffle items.



At halftime, the Patricia Brown Memorial Scholarship will be awarded to three area youths who created videos or bookmarks that promote healthy choices and lifelong habits. The winners of the Kid's Battle Back contest will receive scholarships to the 2012 Siena Summer Sports Camp of their choice. Youth aged 8-13 may enter by creating a video or bookmark promoting healthy choices that lower the risk of developing breast cancer.

Siena is currently accepting sponsorships from interested companies. Sponsorship levels include the Slam Dunk Sponsorship ($1,000 or more), 3-Pointer Sponsorship ($500) and Lay-up Sponsorship ($250). Additional sponsorship information and forms can be found at www.SienaSaints.com/pinkzone.

Groups of 10 or more who wish to attend the game should contact Marketing Manager and Siena Athletics Pink Zone Coordinator Laura Menges for more details. She can be reached at lmenges@siena.edu or (518) 782-6769 and can also field any additional questions related to the Honorary Committee, Kid's Battle Back Initiative and sponsorship opportunities.

For more information on the 2012 Pink Zone Game and how you can get involved which includes downloadable forms for the Honorary Committee, Sponsorship information and Kid's Battle Back Contest, please visit the Official Pink Zone page at www.SienaSaints.com/pinkzone.

About Capital Region Action Against Breast Cancer

CRAAB! is a community-based non-profit organization created in 1997 by a diverse group of caregivers, health practitioners, educators, advocates and several breast cancer survivors who know first-hand about the shock of a cancer diagnosis and the need to find support. The late Patricia Brown of Siena College co-founded this organization. Dr. Brown served the Siena College biology department for 35 years. She inspired colleagues and students with her passion for teaching and her endless energy to create change.