LOUDONVILLE, NY – Siena Athletics is pleased to announce that CAP COM Federal Credit Union will serve as the new title sponsor of Siena Men’s Basketball. The three-year deal links the Saints with the local credit union which has branches located in Albany, Brunswick, Clifton Park, Cohoes, Colonie, Glenmont, Latham, Malta, Niskayuna, and North Greenbush. The agreement was negotiated by Siena Athletics’ multimedia rights holder Van Wagner Sports & Entertainment.
“We’re excited to partner with CAP COM Federal Credit Union as the presenting sponsor of Siena Basketball,” said Siena College Vice President and Director of Athletics John D’Argenio. “Siena Basketball has a long and storied history of being a key part of the fabric of the Capital Region community, and building lasting relationships with local partners like CAP COM is core to who we are.”
CAP COM was recently named a 2017 “Best Places to Work” by the Albany Business Review for the 14th straight year. The company has assets of $1.6 billion, and the active and engaged community leader has given back nearly $3.5 million to the Capital Region since its inception while supporting over 250 local organizations. CAP COM’s vision is “to be a sought after financial institution whose unbridled commitment to its members and community will be unmatched by anyone.” The company’s core values are quality, community, membership, employees, and safety and soundness.
“CAP COM Federal Credit Union is equally excited to partner with Siena College and become their biggest fan!” commented CAP COM President/CEO Paula A. Stopera. “This partnership aligns with our primary mission to support education and unite our community, while providing a fun and healthy environment for our Region’s families to come together and enjoy a great game. CAP COM looks forward to continuing to develop our partnership with Siena into the future.”
As presenting sponsor, CAP COM will receive media mentions in all advertising campaigns and during game broadcasts and telecasts, signage throughout the Times Union Center including basketball court decals, recognition across all Siena Athletics digital platforms, and logo placement on publications and media backdrops.
Siena Basketball presented by CAP COM Federal Credit Union tips off its 2017-18 regular season Friday night at 7 p.m. at College of Charleston. For more information on CAP COM, log on to www.capcomfcu.org.
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.