Siena Athletics Partners With ReplyBuy

Oct. 19, 2017


LOUDONVILLE, NY -- The Siena College Athletics Department has announced a new partnership with ReplyBuy. The leading platform for messaging-enabled commerce that provides businesses with a unique combination of instant buyer engagement, artificial intelligence, analytics, and payments, ReplyBuy delivers an entirely new form of fan engagement and ease of purchasing.

"We're very excited to begin our new partnership with ReplyBuy which is a great technology to help us market Siena Basketball," noted Siena Fan Relations Management Center Box Office Manager Kevin Borden. "This partnership will provide Saints fans with a simple and quick way to purchase tickets instantly."

ReplyBuy will serve as a personal concierge for registered members. Starting today, Saints fans can complete their purchase by simply responding with a quick text message. Fans who register for ReplyBuy will receive a $5 credit towards their first purchase, and will also be entered to win a VIP Suite Experience which includes 16 suite tickets and a $100 food and beverage credit to a mutually agreed upon Siena Men's Basketball game at the Times Union Center. Register by visiting, or by texting SIENA to 20123.

"We're proud to partner with Siena to help introduce this new capability to their passionate fan base by making it as simple as responding to a text to complete a ticket purchase, without ever having to click a link or download an app," said Brandon O'Halloran, ReplyBuy SVP of Partnerships and Strategy.

With ReplyBuy, fans can complete their purchase on-demand in a matter of seconds. Tickets will be instantly delivered to the buyer's phone where they will be scanned at the event. The partnership with ReplyBuy is just one of the many ways the Saints are working to make the game day experience memorable and hassle-free for fans.

About ReplyBuy
ReplyBuy is a next generation mobile sales platform that combines artificial intelligence, messaging, payments and digital commerce in a single platform to deliver instant buyer gratification from the businesses they choose. As an initial market, ReplyBuy has been embraced by 120+ organizations across NBA, NHL, MLS and NFL, as well as major universities. It is described as "what might be the fastest-growing company in the sports ticketing space," according to ESPN. ReplyBuy enables businesses to engage with customers in real-time via mobile and completely removes the buying friction by offering an instant checkout.

For more information, visit Twitter: @ReplyBuy