On Campus

Jason Rich
Associate Athletic Director/Communications and Marketing

Jason Rich
Jason Rich
Associate Athletic Director/Communications and Marketing

Jason Rich is in his 17th year working in the Siena College Athletic Department. He was promoted to associate athletic director/communications and marketing in December of 2015. Rich joined the department staff in August of 1998 and had served as assistant athletic director for communications since November of 2007. He manages all aspects of Siena's communications, sports information, marketing and digital media platforms. Rich serves as the primary spokesperson to media and the external public, and is the lead of the intra-department marketing teams. In his new role, he also assumes oversight of Siena's Fan Relations Management Center and all associated tickets sales, marketing and promotions for Siena's ticketed athletic events.

Rich was hired in August of 1998 as the department's marketing/sports information assistant. In November 1999 he was named sports information director, and in November of 2007 he was promoted to his current position.

Rich and his staff have overseen an aggressive public relations campaign that has brought regional and national attention to Siena's student athletes. The athletic communications office utilizes new technology to promote Siena's accomplishments. In 2008, the office expanded its multimedia coverage with the introduction of Siena All-Access - a platform that allows subscribers to follow in house productions of various athletic events throughout the season.

The athletic communications office also oversees the department's social media platforms, and controls the content for SienaSaints.com, including the production of live and on-demand video through Siena All Access.

Rich helps design and implement the department's aggressive annual community outreach program, titled "Saints in the Community." In recent years the department has partnered with organizations such as: Ronald McDonald House Charities, The American Cancer Society, Special Olympics New York, The Northeast Regional Foodbank and several area elementary schools.

The athletic communications office is responsible for nominating Siena's student athletes for conference, regional and national awards. Dozens of student athletes have been recognized during his tenure for their success on and off the playing fields.

In 2003, Rich was the co-media coordinator for the NCAA men's basketball Albany Regional at Pepsi Arena. Over the past decade he has volunteered in the press room at several NCAA men's basketball and women's basketball Championships across the East Coast.

An active member of both CoSIDA (College Sports Information Directors of America) and ECAC-SIDA (East Coast Athletic Conference), Rich served on the 2001 and 2014 ECAC-SIDA Workshop Organizing Committee and was a member of the CoSIDA Ethics Committee (2003-2005). He is a current member of the CoSIDA Programming Committee, and has organized panels for the past two CoSIDA workshops in Orlando.

Rich has served on several committees organized by the Metro Atlantic Athletic Conference. He is a current member of the MAAC softball operations committee and the MAAC Technology Committee, and is the Chair of the MAAC SID Committee. He was a member of the 2002-2003 men's basketball operational committee and served on the women's water polo operations committee from 2009-14.

At Siena, Rich leads the department's Marketing Team, serves on the Athletics Hall of Fame Committee, and is a member of the executive committee for the Council of Administrators. He has served on the organizing committee for the American Cancer Society's annual Coaches vs. Cancer "BasketBall" which has raised over half a million dollars for the fight against cancer.

A 1998 graduate of Siena with a degree in finance and concentrations in English and marketing/management, Rich began his career in athletics as an undergraduate intern with the Siena baseball team. Upon graduation, he accepted an internship with the Albany-Colonie Diamond Dogs of the Northern League where he handled many of the media relations responsibilities.

A native of New Hartford, N.Y., Rich resides in Waterford with his wife Victoria (married July 18, 2009) and sons Benjamin (born August 30, 2011) and Samuel (born April 18, 2014).