General Manager of Sponsorships
Corporate Sales Manager
Tim Farrell brings over 16 years of sales and marketing experience working in both collegiate and professional athletics, including the last five years as the Corporate Sales Manager at Siena College Athletics. During his tenure at Siena, he has managed the day-to-day operations of the department and increased sales revenue by 69%.
Farrell has developed new partnerships with some of the top brand categories on a national, regional and local level. Along with his sales responsibilities at Siena College, Farrell oversees game operations and entertainment for both men's and women's basketball. He is also a member of the Athletics' Department Marketing committee.
Prior to his tenure at Siena, Farrell spent ten seasons working in the Arena Football League on both the League and Team Levels. He held positions in media relations, marketing and broadcasting operations during his time in the AFL.
Additionally, he served as manager of grant and corporate development for the City of Albany's office of special events. Farrell also served as marketing coordinator for SMG in Albany's Pepsi Arena.
Farrell earned his bachelor's degree in public communications from the College of Saint Rose in 1999.