Pink Zone

Power Up the Pink!

Siena Women's Basketball
 2015 Pink Zone Event
Presented By
berkshire bank

February 12, 2015
5:00 p.m. Reception
7:00 p.m. Game


Last year's event raised a record $30,680 for the Capital Region Action Against Breast Cancer. Since the inception of Siena Women's Basketball's Pink Zone Game, we have raised a total of $136,425 for CRAAB! Our goal this year is to continue to grow the game while raising money for CRAAB! and we need your help! Want to be a part of the Pink Zone Reception before the Women's Basketball game and get a ticket to the game? Then click on the Honorary Committee form below, fill it out, and mail it in! It is $50 to sign up and proceeds will benefit CRAAB! Want to be a sponsor of the Pink zone Event? Click on the Sponsorship form below to see the different opportunities there are. Once you have filled it out just mail it in and proceeds will benefit CRAAB! 

$1,000 Slam Dunk Sponsors

$500 Three-Point Sponsors
Addie's Trinkets
All Star Wine & Spirits
DeCrescente Distributing Company
M&T Bank
Katie and Nate Maloney
Bonnie Spanier and Stephen Brown
$250 Lay Up Sponsors
435 Financial, Inc.
Capitol Hill Management Services
Colonie Irish Social Club
The Davey Tree Expert Company
East Greenbush Teachers Association
Glennpeter Jewelers
Coach Ali Jaques
Marra's Pharmacy
Emil J. Nagengast Florist
Nigro Company
Orange Motors

Important Pink Zone Forms

Pink Zone X's and O's Get Acrobat Reader

JOIN the Honorary Committee Get Acrobat Reader

SPONSOR the Pink Zone Game Get Acrobat Reader

Make a Donation Get Acrobat Reader

2010 Pink Zone Event Photo Gallery
2011 Pink Zone Event Photo Gallery
2012 Pink Zone Event Photo Gallery
2013 Pink Zone Event Photo Gallery
2014 Pink Zone Event Photo Gallery

Contact Information

Capital Region Action Against Breast Cancer - CRAAB!

125 Wolf Road Suite 124 

Albany, NY 12205

PHONE: 518-435-1055

FAX: 518-435-1245

Vice President - Joan Sheehan 




Siena Women's Basketball & CRAAB!

The partnership between Siena Women's Basketball and CRAAB! is now in its 15th year! In 1999 former coach Gina Castelli approached the late Dr. Patricia Brown, a professor of Biology at Siena College and a founder and president of CRAAB!, about collaborating on a breast cancer awareness event at one of her team's home games. From Dr. Brown and CRAAB!, Coach Castelli learned about the issues surrounding the epidemic and wanted to spread that knowledge to others, especially young women. So began the annual Breast Cancer Awareness Basketball Game hosted by the Siena Saints Women's Basketball Team and CRAAB! This event has become an annual highlight for both the Saints and CRAAB! It has evolved over the years to include more community partners, more displays and raffles, education tables and spectators that show their support by wearing pink. Before the game tip-off the recognition of local breast cancer survivors takes place to inspire those around them. The Pink Zone Reception celebrates the 15thAnniversary of the Breast Cancer Awareness Basketball Game. We thank you for your participation and continued support.

CRAAB! (Capital Region Action Against Breast Cancer)

CRAAB! (Capital Region Action Against Breast Cancer) is a nonprofit organization created in 1997 that provides a wide variety of support services for survivors and caregivers, as well as education about cancer research, treatment options, and possible risk education strategies for survivors, their families and the general public. CRAAB! partners with many local businesses and schools like Siena College to continue to spread knowledge about their services and breast cancer awareness. To learn more about CRAAB!, visit their website at

2015 Power Up the Pink Awardees

Diane Keasbey, R.N., OCN (Health Care Professional)
Diane Keasbey serves as the Community Outreach Nurse with St. Peter's Hospital Cancer Care Center. A diverse role that includes education, prevention, screening, fundraising, navigation, and survivorship fits her like a glove. Diane has had her own personal and professional struggles with cancer which direct her passion to make a difference in many lives of our community today. Diane currently serves on the board of the Oncology Nursing Society, the American Cancer Society, the Leukemia and Lymphoma Society, the Capital District Cancer Consortium and serves as the Clinical Liaison to the Cancer Services Program of Albany and Rensselaer Counties.

Laura Menges (Young Professional)
Laura Menges has been a part of the Siena Community for over a decade, first as a student athlete on the women's basketball team and then as the Athletic Marketing Manager, until this past season. As a player, the annual Pink Zone game was one of her favorite games because it was more than just a basketball game, it was about the survivors and raising awareness and funds for CRAAB!. During her time as the Athletic Marketing Manager, Menges was able to help organize and structure this event while growing attendance, awareness, and funds. Working with CRAAB!, the steering committee, and the Siena Community she was able to help raise over $120,000 during her five years in this position. She is happy that she got to experience both sides of this event, as a player and a committee member, and is truly honored to be chosen to receive this award.

Deborah Dascher Knight (Community Leader)
Deborah Dascher Knight founded Addie's Trinkets in 1996. Addie's sells costume jewelry, pins and brooches and related breast cancer items with the sole purpose of raising funds to be donated to various breast cancer support and research organizations while continuing to raise daily awareness of breast cancer. The items are easily worn by someone going through cancer treatments as a form of encouragement, or by anyone as an expression of support.

Honorary Committee and Rose Gold Committee

            Want to be more involved in the Pink Zone event!? Now is your chance to become a member of the Honorary Committee. On February 12, 2015  you will have the opportunity to show the Capital Region your support along with Siena Women's Basketball and CRAAB! With just $50.00 you will become a member of the honorary committee, you will also be invited to join us at the Pink Zone Reception for a buffet of hearty appetizers and beverages, as well as a silent auction and a chance to meet head coach Ali Jaques. Local businesses can join the Rose Gold Committee for just $100.00 and receive the same great benefits. Your efforts will be also recognized in the Pink Zone Events Program. This year we are looking to make the Reception bigger and better, and we need you to give "an assist" to our goals! 

To sign up, please see the attachment at the top of the page for the Honorary Committee Form.


            We need YOU on our Survivorship Support Team, which you can join by becoming a sponsor of Pink Zone Night! It is the largest winter breast cancer awareness event in the Greater Capital Region, last year the event brought in the highest attendance rate of the season for Siena Women's Basketball, with over 1,000 people in the crowd. The Pink Zone game attracted hundreds of families, college and high school students, community groups, health organizations, and cancer survivors and their caregivers.

Depending on your level of sponsorship you will be gratefully acknowledged in the Pink Zone Reception program, with signage at the Pink Zone Reception, signage at the Pink Zone game as well as throughout the evening by audio announcement during the basketball game.

Please join us as a sponsor at the pre-game Pink Zone Reception, where you can meet and greet Head Coach Ali Jaques, with a buffet of food and refreshments!

To sign up, please see the attachment at the top of the page for the Sponsorship Form. 

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