Siena College

Power Up the Pink!

Siena Women's Basketball
 2014 Pink Zone Event
Presented By
berkshire bank

February 20, 2014
5:00 p.m. Reception
7:00 p.m. Game


Last year's event raised a record $30,037 for the Capital Region Action Against Breast Cancer. Our goal this year is to once again raise $30,000 for CRAAB! and we need your help! Want to be a part of the Pink Zone Reception before the Women's Basketball game and get a ticket to the game? Then click on the Honorary Committee form below, fill it out, and mail it in! It is $50 to sign up and proceed will benefit CRAAB! Want to be a sponsor of the Pink zone Event? Click on the Sponsorship form below to see the different opportunities there are. Once you have filled it out just mail it in and proceeds will benefit CRAAB! 

$1,000 Slam Dunk Sponsors

Bonnie Spanier and Stephen Brown

Professor Ira Bloom and Margaret Roberts

$500 Three-Point Sponsors
All Star Wine & Spirits
Voorheesville Rod & Gun Club
DeCrescente Distributing Co.
M&T Bank
Samaritan Hospital Cancer Treatment Center
$250 Lay Up Sponsors
Builder's Kitchens, Inc.
Colonie Irish
Social Club
Edward Jones, Inc.
Frank Marchesini
Marra's Pharmacy, Inc.
Orange Motors
Pine Grove Volunteer Fire Dept.
SEFCU Mortgage Services
Department for Pine Grove
Deb Best Practices
Gina Castelli
Herb, Jean and Marcia Insley
Emil J. Nagengast Florist
Dr. Michael and Debbie Sheridan
UHY Advisors NY, Inc.
Capital Hill Management Services, Inc.
Glennpeter Jewelers
Coach Ali Jaques

Important Pink Zone Forms

Pink Zone X's and O's Get Acrobat Reader

Honorary Committee Info Get Acrobat Reader

Sponsorship Form Get Acrobat Reader

Donation Form Get Acrobat Reader

2010 Pink Zone Event Photo Gallery
2011 Pink Zone Event Photo Gallery
2012 Pink Zone Event Photo Gallery
2013 Pink Zone Event Photo Gallery


Siena College
Laura Menges

515 Loudon Rd

Loudonville, NY 12211

PHONE: 518-782-6769




Capital Region Action Against Breast Cancer - CRAAB!

125 Wolf Road Suite 124 

Albany, NY 12205

PHONE: 518-435-1055

FAX: 518-435-1245

Vice President - Joan Sheehan 




Sign Competition (Win a Siena Summer Sports Camps Scholarship!)!

Children are encouraged to take part in the Patricia Brown Camp Scholarship Sign Competition. The competition is open to kids age 6-17 who create a poster using an acrostic of either the word CRAAB or SAINTS and have it relate to breast cancer awareness. The most creative and well-designed sign will be announced at halftime and will win a Siena Summer Sports Camps Scholarship (restrictions apply).

Siena Women's Basketball & CRAAB!

The partnership between Siena Women's Basketball and CRAAB! is now in its 14th year! In 1999 former coach Gina Castelli approached the late Dr. Patricia Brown, a professor of Biology at Siena College and a founder and president of CRAAB!, about collaborating on a breast cancer awareness event at one of her team's home games. From Dr. Brown and CRAAB!, Coach Castelli learned about the issues surrounding the epidemic and wanted to spread that knowledge to others, especially young women. So began the annual Breast Cancer Awareness Basketball Game hosted by the Siena Saints Women's Basketball Team and CRAAB! This event has become an annual highlight for both the Saints and CRAAB! It has evolved over the years to include more community partners, more displays and raffles, education tables and spectators that show their support by wearing pink. Before the game tip-off the recognition of local breast cancer survivors takes place to inspire those around them. The Pink Zone Reception celebrates the 14thAnniversary of the Breast Cancer Awareness Basketball Game. We thank you for your participation and continued support.

CRAAB! (Capital Region Action Against Breast Cancer)

CRAAB! (Capital Region Action Against Breast Cancer) is a nonprofit organization created in 1997 that provides a wide variety of support services for survivors and caregivers, as well as education about cancer research, treatment options, and possible risk education strategies for survivors, their families and the general public. CRAAB! partners with many local businesses and schools like Siena College to continue to spread knowledge about their services and breast cancer awareness. To learn more about CRAAB!, visit their website at

2014 Power Up the Pink Awardees

Tracy Pitcher

Norm Kvam

Shannon O'Neill

            The awardee from the Medical Professional category, Pitcher is the Executive Director of St. Paul's Center, an emergency shelter in Rensselaer for women and children who have no place to call home. For more than 30 years, Pitcher has worked as a social worker for nonprofit organizations. Pitcher has been responsible for bringing cancer related organizations together to share ideas and resources as part of the Capital Region Cancer Care Consortium and served as the Director of Hope Club, a cancer support community that provides information, support and connection to children, teens and adults in need.

            Siena College Sodexho Catering Manager Norm Kvam is the awardee representing the Community Leader category. On Kvam, Marchesini said, "Norm is a true community leader that exhibits responsible caring business leadership. He uses his position at Siena College to efficiently host many events at the college while devoting his own personal time to various causes. He is a joy to work with and possesses excellent public relations skills to deal fairly and honestly with all who require the services he provides. The success of the pre-game reception for the Pink Zone Night is to be credited to Norm. His energy and commitment were the building blocks for developing the reception into an annual event."

            The Director of Siena College's Sister Thea Bowman Center for Women, Dr. Shannon O'Neill is the recipient representing the Young Professional category. O'Neill has worked to create student programming on safe personal care products and the precautionary principle with regards to carcinogens. A former CRAAB Board Member, O'Neill and the Bowman Center have played an integral role annually at the Pink Zone game and hosted fundraisers on campus for various breast cancer organizations.

Honorary Committee and Rose Gold Committee

            Want to be more involved in the Pink Zone event!? Now is your chance to become a member of the Honorary Committee. On February 20, 2013  you will have the opportunity to show the Capital Region your support along with Siena Women's Basketball and CRAAB! With just $50.00 you will become a member of the honorary committee, you will also be invited to join us at the Pink Zone Reception for a buffet of hearty appetizers and beverages, as well as a silent auction and a chance to meet head coach Ali Jaques. Local businesses can join the Rose Gold Committee for just $100.00 and receive the same great benefits. Your efforts will be also recognized in the Pink Zone Events Program. This year we are looking to make the Reception bigger and better, and we need you to give "an assist" to our goals! 

To sign up, please see the attachment at the top of the page for the Honorary Committee Form.


            We need YOU on our Survivorship Support Team, which you can join by becoming a sponsor of Pink Zone Night! It is the largest winter breast cancer awareness event in the Greater Capital Region, last year the event brought in the highest attendance rate of the season for Siena Women's Basketball, with over 1,000 people in the crowd. The Pink Zone game attracted hundreds of families, college and high school students, community groups, health organizations, and cancer survivors and their caregivers.

Depending on your level of sponsorship you will be gratefully acknowledged in the Pink Zone Reception program, with signage at the Pink Zone Reception, signage at the Pink Zone game as well as throughout the evening by audio announcement during the basketball game.

Please join us as a sponsor at the pre-game Pink Zone Reception, where you can meet and greet Head Coach Ali Jaques, with a buffet of food and refreshments!

To sign up, please see the attachment at the top of the page for the Sponsorship Form. 

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