Athletics News

Siena College Unveils Athletic Identity Program

Photo Gallery of New Logos
New Siena Saint Primary Logo
To Download New Logo:
1. Right Click on the above image and Copy it. Then open it in some photo editor.
2. Right Click on the above image and Save Picture As. Then select where on the computer you would like the new logo.
The Siena College athletic department released its new family of logo marks at the annual basketball "Sneak Preview" Monday night at Pepsi Arena. The department worked with Phoenix Design to arrive at the final product.

New York City based Phoenix Design has recently executed logo design and identity programs for University of Arkansas, Southern Illinois University, Indianapolis Speedway (2002 Indy 500, 2002 Brickyard 400 and the 2002 United States Grand Prix), The 2002 Breeders' Cup, a multitude of collegiate conferences, MLB (Houston Astros, Cincinnati Reds, Florida Marlins and Colorado Rockies) and new programming brands for ESPN and Disney.

New Siena Saints Logo
New Siena Saints Logo "The family of logos we have developed will benefit us in many ways," noted Director of Athletics John D'Argenio. "From merchandising to brand identity, our visibility in the region and the nation should grow. Our hope too is that athletes, and fans alike, will cultivate an affinity for the logo, and their pride in the College and its athletic teams will be enhanced."

Phoenix Design, considered the preeminent identity and branding design firm in the sports marketplace was founded in 1985 by its principal and Creative Director, Jamie Skiles. "Phoenix Design prides itself in not only delivering award winning design work, we are also known as an agency who truly understands the needs, goals and objectives of our clients," said Skiles.

"Our sole priority is total client satisfaction," says Skiles' partner and Director of Business Development, Robert Crawford. "Phoenix Design walks through the entire process with the client. We understand and listen to our clients, we develop programs to enhance licensing & merchandising initiatives, consumer and media awareness, or, to just develop a uniform and consistent identity in the marketplace - we make it happen" said Crawford.

Phoenix Design, has produced identity campaigns for clients ranging from NASCAR, NBA Properties, MLB Properties, WWF, Fox Sports, AOL-Time Warner, Coca-Cola, MLS and Ford Motor Company.

New Siena Saints Logo