Working with the Saints’ athletic administration on a daily basis, VWSE will oversee the locally based operation – Siena College Athletics Sponsorships – and exclusively manage all aspects of the Saints’ local broadcast and digital media assets, signage in all of the school’s athletic venues, on-site marketing and promotions, promotional rights to athletic marks, as well as access to tickets and hospitality opportunities.
“This new venture is the next step forward for our athletic program and will significantly enhance our brand on a regional and national level,” said Siena College Vice President and Director of Athletics John D’Argenio. “The team at VWSE has a proven track record and is doing innovative work in the business of college marketing and we look forward to teaming with them for many years to come.”
The partnership with Siena College, the top sports brand in the greater Albany market and one of the most successful athletics programs in the Metro Atlantic Athletic Conference, marks the third such rightsholder agreement for the rapidly expanding VWSE Collegiate Services division, having partnered with Florida International University and Georgia State University over the last two months.
“We are proud to welcome Siena College to our growing Collegiate Services Division,” said Mark Donley, VWSE Senior Vice President. “Siena was an immediate priority due to their tremendous history, market and incredible fan base. The opportunity to partner with John D’Argenio, one of the longest tenured and most respected athletic directors in the country, and the great folks at the College, makes this an exciting opportunity.”
About Siena College Athletics
Siena College is a learning community advancing the ideals of a liberal arts education, rooted in its identity as a Franciscan and Catholic institution. The College is a member of the Metro Atlantic Athletic Conference and supports 22 sports that compete at the NCAA Division I level.
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.